About Us

Every once in awhile you come across a horse of a different color...

We are a refreshing specialty retailer and direct marketer of casual sportswear in the equine marketplace.

We extend this invitation to learn more about our exclusive Saddle Up Clothing Company Brand.


 Blazing trails, rugged, wild and free...

Established in 1999, the brand evolved out of decades of passion for horses. Founder, Margo Holly Gerdin, lived on a horse as a kid, and if she wasn’t riding, she was sketching pony portraits and writing love notes to her horses.

A heritage, rich in the saddle, are the grass roots to the founding of this brand. Born and raised on a rural Minnesota dairy farm shared with a herd of fine horses continues to resonate a love and appreciation for land, freedom and a country lifestyle that permeates the Saddle Up brand in thought, style and presentation.

The trail less travelled makes the difference.

Saddle Up Clothing Company is located in the upper Midwest, where we “live and breathe horses”. Throughout our journey, wherever the trail may lead, we will provide on-trend fashion and good old fashion “a hand-shake is a hand-shake” service and respect in our exclusive collection. You can expect quality and comfort…fashion and fun…and an endless bit of spunk.

No matter where your journey with horses begins and ends, the trails are full of adventure. That’s where we find a beginning to each day at Saddle Up.

Live life...Blaze your own trail....

Saddle Up Clothing Company is made up of real people who are passionate about horses, wide open spaces and freedom to ride through life with a little glory, a lot of guts and hands on hard work.

Each day we strive to apply what we know and learn to bring you, our patrons, even better service and dry goods tomorrow. As a specialty retailer, we purpose to enrich your life with something special and something new from the casual sportswear marketplace. Enjoy your time with us as you explore a trail of hot and blazin’ dry goods.


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